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Epicenter Advertising
Our Definition Of A Brand
What is a Brand?

How Branding Fits Into The Big Picture
Understanding how branding affects your marketing and advertising, is integral to the success you’ll achieve, and the return on investment you’ll generate from those marketing dollars spent. The diagram below shows the elements of branding and where it fits in the process of a marketing campaign.

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What You Need To Know Before You Brand
Now that you see where branding fits into the big picture, understanding what a brand is and how you can apply it effectively to your business needs is important.

Full-Service Capabilities

  • Strategic Branding
  • Marketing Planning
  • Name Development
  • Logo / Identity Kits
  • Advertising
  • Internet Marketing
  • Brochures / Collateral
  • Direct Response
  • Media / Radio / TV
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