A full service, San Diego advertising & marketing agency

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Epicenter Advertising
Our Position On Positioning

What Space Do You Want To Own In Your Customers Hearts And Minds?

Our approach to branding
is very straightforward,
simple to execute and
highly effective.

It lies in POSITIONING.

Clear positioning is the key to successful branding and marketing communications.  So first, we create a Positioning Statement, which is the epicenter for all branding elements. A Positioning Statement is a brief strategic document that is used to clarify and influence the position that an organization, product or service occupies in the minds and hearts of the target market they serve.

  • Your Positioning Statement summarizes your core brand message succinctly.

  • It acts as a guideline to establish criteria as to whether a branding element is communicating the core brand message clearly–whether it's "on strategy" or "off strategy." 

Based on the Positioning Statement, we can then create the visual, verbal and experiential elements of your brand within your marketing campaign.  They can include:

Visual Brand Elements Verbal Brand Elements Experiential Elements
  • Logo Mark
  • Color Palette
  • Typography
  • Graphics
  • User Imagery
  • Photography
  • Design Layouts
  • Name
  • Tagline
  • Brand Promise
  • Key Messages
  • Campaign Theme(s)
  • Headlines
  • All Copywriting
  • Web Site
  • Interactive Media
  • Events / Meetings
  • Presentations
  • Tradeshows
  • Point-of-Sale
  • Customer Service

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What You Need To Know Before You Brand
Now that you see where branding fits into the big picture, understanding what a brand is and how you can apply it effectively to your business needs is important.

Earth Shattering Results!

Remarkable Increase

"Epicenter developed eye-catching and effective print advertising for our company... a remarkable increase in business."Steve Rose, PhD
V.P. of Marketing
Visualize Technologies, Inc.

Huge Success

"There goal was to differentiate us from the crowd... They made our company a huge success!"Marc Zimmerman
CEO
Pineapplehut.com

Business Strategists

"Epicenter understands your business strategies with a thorough listening session."Matt Green
President
Newport Lending Corporation

Hire Them!

"I would not work with another company at this point in my career." Keri Noel
Sr. Marketing Manager
Lumenati/The Macerich Company

Bottomline Results.

"Inventive ideas that generate excitement and translate into bottom-line results."Michael Kinnen
Chief Operating Officer
The Alliance Portfolio

Grown to $10 Million

"My business has grown from $3 million to $10 million in sales during the 15 years I've worked with Epicenter."Jim Wegge
President
Gibson & Barnes

Fast Track Results

"Hiring Epicenter has completely put my company on the fast track for success."Marc Zimmerman
CEO
Pineapplehut.com

Daily Compliments

"Epicenter has been our agency of record for over 14 years. That says it all."Anne U. Legg
V.P. Marketing
Cabrillo Credit Union

Best In The Business

"Their one of the best developers of creative marketing solutions in business."Michael Kinnen
Chief Operating Officer
The Alliance Portfolio

Best In The Business

"It would be my pleasure to tell you that Epicenter is one of the best agencies in the business."Keri Noel
Senior Marketing Manager
Lumenati/The Macerich Company

Branding Experts

"Epicenter's staff is tremendously talented at branding, thus our company stands out from the pack! Thanks Epicenter!"Matt Green
President
Newport Lending Corp.

Great Listeners

"I must compliment your diverse creative strengths, your ability to really listen to and understand the client."Tracey Gotsis
Marketing Director
Westcor/Macerich Company

Cutting Edge

"Epicenter keeps us on the cutting edge of marketing strategies and technologies."Anne U. Legg
V.P. Marketing
Cabrillo Credit Union

Earth Shattering Results!
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