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Epicenter Advertising
Our Strategic Process

Seismic Branding Brands Your Organization For Success

One of the key differentiators between Epicenter and a typical advertising agency lies within our strategic branding process that we call, “SEISMIC BRANDING”. It’s derived from a proven system that has been used to brand products for Coca-Cola, IBM, Cingular and a host of other Fortune 500 Companies. We have boiled this program down to match the needs of small to midsized businesses that are looking to position their brands affordably, rapidly and effectively. We do the research, ask the right questions to the right audience, formulate a sound strategy based on the client’s definition of success and match it to the target markets needs and perceptions.

You Need To Brand When... Your organization needs to assess, develop or revitalize its brand and messaging, based on one or more variables, including:
  • Launching a start-up venture
  • Competitive activity or pressure
  • Changing marketplace dynamics
  • New opportunities within the market
  • New innovations for services or products
  • Customer research, surveys or feedback

You Need a Process That's Fast and Cost Effective You want a highly effective process to assess and create a more powerful company brand, product or service brand that:
  • Leverages the strengths and equities of the existing brand or assets
  • Targets the most profitable potential markets, or most mission-critical markets
  • Provides brand solutions in a time-efficient and cost-effective manner

We Have A Proven Solution That Delivers Results Deliverables include:
  • A Full-Day Session:  Moderated by our Branding Specialist and Creative Director and the top management and front line sales force of your company.
  • Executive Summary: This document details the findings from the session and our recommendations.
  • A Brand Positioning Statement: This defines the unique value proposition of the organization that clearly differentiates it within the competitive arena.
  • A Marketing Communications Plan: This document acts as a blueprint for the creation and roll-out of the brand campaign materials to all target markets.

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What You Need To Know Before You Brand
Now that you see where branding fits into the big picture, understanding what a brand is and how you can apply it effectively to your business needs is important.


Earth Shattering Results!

Grown to $10 Million

"My business has grown from $3 million to $10 million in sales during the 15 years I've worked with Epicenter."Jim Wegge
President
Gibson & Barnes

Fast Track Results

"Hiring Epicenter has completely put my company on the fast track for success."Marc Zimmerman
CEO
Pineapplehut.com

Daily Compliments

"Epicenter has been our agency of record for over 14 years. That says it all."Anne U. Legg
V.P. Marketing
Cabrillo Credit Union

Best In The Business

"They're one of the best developers of creative marketing solutions in business."Michael Kinnen
Chief Operating Officer
The Alliance Portfolio

Best In The Business

"It would be my pleasure to tell you that Epicenter is one of the best agencies in the business."Keri Noel
Senior Marketing Manager
Lumenati/The Macerich Company

Hire Them!

"I would not work with another company at this point in my career." Keri Noel
Sr. Marketing Manager
Lumenati/The Macerich Company

Bottomline Results.

"Inventive ideas that generate excitement and translate into bottom-line results."Michael Kinnen
Chief Operating Officer
The Alliance Portfolio

Branding Experts

"Epicenter's staff is tremendously talented at branding, thus our company stands out from the pack! Thanks Epicenter!"Matt Green
President
Newport Lending Corp.

Great Listeners

"I must compliment your diverse creative strengths, your ability to really listen to and understand the client."Tracey Gotsis
Marketing Director
Westcor/Macerich Company

Cutting Edge

"Epicenter keeps us on the cutting edge of marketing strategies and technologies."Anne U. Legg
V.P. Marketing
Cabrillo Credit Union

Remarkable Increase

"Epicenter developed eye-catching and effective print advertising for our company... a remarkable increase in business."Steve Rose, PhD
V.P. of Marketing
Visualize Technologies, Inc.

Huge Success

"There goal was to differentiate us from the crowd... They made our company a huge success!"Marc Zimmerman
CEO
Pineapplehut.com

Business Strategists

"Epicenter understands your business strategies with a thorough listening session."Matt Green
President
Newport Lending Corporation

Earth Shattering Results!
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