Marketing Checklist

We are a full service branding, advertising and marketing firm.

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About Us.

Each principal team member has a minimum of over 15+ years of experience,
encompassing virtually every industry.

Jeffrey Detrick, Principal/Brand Strategist/Creative Director

30 years experience in brand marketing and creative direction

Jeffrey possesses over 30+ years of experience as an advertising agency owner specializing in creative services, strategic branding and art direction. As a lifetime entrepreneur, Jeffrey produces award -winning work on the level of his big agency contemporaries on national and international accounts but also possesses the real world experience of working in the trenches with start-ups and fellow entrepreneurs, where ROI is critical to every marketing endeavor. His credits encompass numerous national awards including 17 International Broadcast Awards, 5 Financial Marketing Awards and a Clio.

As one of the co-founding principals of ThinkTank Advertising, founded in 1987, Jeffrey’s agency grew to a multi-million dollar firm operating for over 15 years. Jeffrey’s experience included brand development and creative direction for Macerich, the largest luxury commercial developer in North America, Anthony Robbins Companies, national and international development companies such as The Mills Corporation, CBL Properties, CenterMark Properties, TrizecHahn, and The Macerich Company. After restructuring and rebranding ThinkTank in 2001, Jeffrey currently owns Epicenter Advertising & Marketing, a full-service marketing and advertising firm that focuses on branding, traditional and digital marketing.

Epicenter Advertising was ranked in the top 25 of San Diego Business Journal’s List of 100 fastest growing companies. He is a world-class, nationally renowned creative director and frequent guest speaker at colleges and art schools on the subjects of advertising, marketing, branding and design. Jeffrey graduated with a B.A. from SDSU in Graphic Communications with a marketing emphasis. In addition, Jeffrey is also a published songwriter and enjoys writing, singing and recording music in his spare time.

Jennifer Withrow, Brand Strategist/Creative Director

15+ years experience in brand marketing and creative direction

Jennifer is an integral part of the Epicenter team as Senior Creative Brand Strategist. Her unmatched organizational skills, unique and highly refined artistic talents, as well as her commitment to getting results, make Jennifer a preeminent addition to the agency. Her current roles include the development of copy and creative strategy, art direction, market research and electronic media. With a background that consists of the successful implementation of international campaigns for the largest book publisher in the U.S.— she understands client’s needs for excellence and distinction from the competition. Jennifer is driven to increase any company’s bottom line through her ability to develop tailored marketing strategies. Jennifer possesses an extensive background in the luxury brands category and is the principal creative director on many of Epicenter’s fashion, retail and luxury accounts.

Jennifer’s passion for advertising and marketing stems from her interest and dedication to the study and research of the human psyche, coupled with a discerning awareness of current market trends and pop-culture. She graduated Summa Cum Laude with a B.S. in Advertising from the Perley Isaac Reed School of Journalism at West Virginia University. Jennifer currently handles the agencies most prestigious clients, including Bridge Publications, Charter Industrial, Elevation Architecture, and The Macerich Company, Westor, Costco and Fry’s Electronics. Jennifer is a published recording artist and enjoys writing, singing and recording music in her spare time.

Lisa Lockhart, Brand Strategist/Copywriter

25+ years experience in brand marketing and copywriting

Lisa is an award-winning brand strategist, writer and producer with over 25 years of experience in broadcast and media communications. From strategy, creative direction and content development, through production management and execution. Lisa’s background reflects a strategic emphasis in the development and implementation of a full range of media in the areas of branding, marketing and communications.

Starting her career as a writer/producer for Cox Broadcasting, Lisa moved into the corporate arena to work with a variety of creative agencies and Fortune 500 clients. Lisa’s primary focus is on determining objectives and developing the optimum communications strategy and brand messaging, ensuring maximum impact of the communications on the audience and more cost-effective use of resources. This value-driven approach gives clients more creative control, greater accuracy to target and achieve objectives, as well as a higher return on their communications investment. Her client background includes: Coca-Cola, IBM, Disney, Nortel, American Cancer Society, UPS, Georgia-Pacific, Cingular, The Irvine Company Apartment Communities, 2 Rodeo Drive, The Mills, and The Macerich Company.

Demetrius Antuna, Art Director/Webmaster

20+ years experience in art direction

Demetrius possesses a highly unique background. Having first-hand experience in the extreme sports industry as a professional skateboarder in New Jersey, and performing nationally with renowned rock acts Goodbye Blue Monday, ILYA and Warsaw. Experiences like these give Demetrius an up-front and personal view on alternative lifestyle brands.

Straight out of art school Demetrius was picked up by local alternative weekly, Fahrenheit Magazine to be their Art Director and Webmaster. Having been thrown right into the hot seat, Demetrius quickly picked up everything from branding & naming to page layout, print production, environmental design and full-blown front & back-end Web design. After a two year stint with Fahrenheit, Demetrius began working with EducationWorld.com – an educational software supplier and online magazine as their Webmaster. Here Demetrius was able to expand his knowledge of Internet Technology working side by side with .Net, PHP, ASP and ColdFusion programmers to take his designs and create cutting edge, user-friendly interfaces for teachers and students nationwide.

As technology becomes more prevalent everyday in the advertising industry, Demetrius’ extensive knowledge of Internet Marketing has played a key role in Epicenters’ ability to stay on top of the ever-evolving changes in today’s technology.

Jason Delfos, Senior Creative Director

25+ years experience in brand marketing and creative direction

Jason grew up in Jamaica and was educated in the U.S., Canada & Spain. He began his design and advertising career in Manhattan and managed Spectra, a digital media service bureau and design studio in New York. Clients included Forbes Magazine, Pepsi, Vascheron Constantine, Bvlgari, and various fine artists and recording artists. He joined The Ad Store, where he helped to design a series of successful print advertising campaigns for Jetblue Airways, Alitalia Airlines, R.J. Reynolds, A&E History Channel, and Sony/Loews Theatres.

Jason relocated to San Diego and began working for Advanced Marketing Services, a billion-dollar group of publishing companies. He designed marketing campaigns for Steven King, Dan Brown and dozens of other best selling authors and publishers. At Epicenter, Jason oversess marketing strategies and the creative art development, to ensure that clients have the most effective campaigns to meet their definition of success. Jason is the owner and principal of the M.A.D. Group, a brand marketing firm that frequently partners with Jeff and his team at Epicenter on a variety of campaigns.

Spencer Higgs, Copywriter/Digital Ad Manager

Spencer merges strategic thinking and personality-rich copywriting to build and strengthen brands in numerous industries, including home appliances, public speaker training, design and advertising, non-profit, sports, and lifestyle. My service spectrum covers brand strategy, campaign strategy, short-and long-form copywriting, social media marketing, paid social media advertising, graphic design, and consultation. For projects outside of my abilities, Spencer connects clients with vetted talent in my network of vendors, agencies, contractors, and consultants.