Jeffrey Detrick, Principal/Brand Strategist/Creative Director
30 years experience in brand marketing and creative direction
Jeffrey possesses over 30+ years of experience as an advertising agency owner specializing in creative services, strategic branding and art direction. As a lifetime entrepreneur, Jeffrey produces award -winning work on the level of his big agency contemporaries on national and international accounts but also possesses the real world experience of working in the trenches with start-ups and fellow entrepreneurs, where ROI is critical to every marketing endeavor. His credits encompass numerous national awards including 17 International Broadcast Awards, 5 Financial Marketing Awards and a Clio.
As one of the co-founding principals of ThinkTank Advertising, founded in 1987, Jeffrey’s agency grew to a multi-million dollar firm operating for over 15 years. Jeffrey’s experience included brand development and creative direction for Macerich, the largest luxury commercial developer in North America, Anthony Robbins Companies, national and international development companies such as The Mills Corporation, CBL Properties, CenterMark Properties, TrizecHahn, and The Macerich Company. After restructuring and rebranding ThinkTank in 2001, Jeffrey currently owns Epicenter Advertising & Marketing, a full-service marketing and advertising firm that focuses on branding, traditional and digital marketing.
Epicenter Advertising was ranked in the top 25 of San Diego Business Journal’s List of 100 fastest growing companies. He is a world-class, nationally renowned creative director and frequent guest speaker at colleges and art schools on the subjects of advertising, marketing, branding and design. Jeffrey graduated with a B.A. from SDSU in Graphic Communications with a marketing emphasis. In addition, Jeffrey is also a published songwriter and enjoys writing, singing and recording music in his spare time.