The Leading San Diego Advertising
& Marketing Agency Dedicated To Delivering
Earth Shattering Results.

Branding Services. Digital Marketing. Creative Development. Marketing Consultation.

Epicenter Advertising & Marketing is San Diego’s leading, full service, branding, creative and digital communications agency dedicated to producing significant ROI impact for our clients on local, national and international levels. We are a strategic team of experts personally dedicated to growing your business, achieving your vision of success and exceeding your expectations.

Featured Creative.

View Portfolio

This is a small sampling of the thousands of projects we have developed. For a portfolio sampling customized to your industry please click below and indicate – B2B or B2C and your specific industry.

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We Connect Customers To Your
Brand—Strategically, Creatively,
Emotionally and Exponentially.

Find the Epicenter of your brand.

Your most valuable asset is your brand. We deliver exponential revenue growth by positioning your brand to be an indispensable part of your customers’ lives so, it meaningfully connects with your each of your customers’ lifestyle and aspirations, creating motivating communication that elicits a strong emotional response and decisive action. We provide an extensive Branding Exploration and Positioning Session customized to your business. Our proprietary Seismic Branding™ process was initially developed for Fortune 500 companies and is a proven methodology that we have tailored to meet the needs of small to midsize businesses, positioning them for dynamic and exponential growth. Contact us to learn more about this process can maximize your impact and change your business forever.

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A full service branding, advertising and marketing firm.

Brand Development / Positioning
Campaign Strategy
Marketing Plan
Annual Budgeting
Marketing Consultation
Competitive Analysis
Referral Programs
Focus Group Testing
Survey Development

Corporate Identity
Name Development
Slogan / Tagline Development
Mission Statement Development
Logo Development
Standards Manual / Style Guide
Stationery Kit
Report Cover / Sales Kit Folder

Newspaper Advertising
Magazine Advertising Campaign
Direct Mail Campaign

Media Planning
Research / Strategy

Digital Marketing
Website Design / Programming
Content Marketing Strategy
Digital Marketing Strategy
Email Campaign
Banner Ads
PPC – Pay-Per-Click Management
SEO – Search Engine
Multimedia Presentation
Directory Listings
Social Media Strategy
Social Media Implementation

Broadcast & Video
Radio Commercials
Television Commercials
Sales Training Videos
Web Videos

Sales Kit
Media / Press Kit
Sales Sheets
Menu Design

Package Design
Point-of-purchase Display

Annual Report
Trade Shows / Displays
Trade Show Booth/
Collateral Materials

Public Relations
Press Releases
Video News Releases
Crisis PR

Outdoor Signage
Billboards / Posters
Transit Shelters
Bus Wraps

Client Background.

Some of the most influential companies in the world entrust us with their brands.

Trust. It’s a big deal to us. Our clients rely on us to take them where they want to go and we love the challenge. Epicenter has launched hundreds of leading brands in virtually every business sector including B2B and B2C, Finance, High-tech, Medical, Publishing, Retail, Luxury, and Commercial Development. Here are a few highlights.

The Largest Collection of Luxury Shopping Centers in the U.S.

The Largest Retail Development Project in North America

The Leading Motivation Coach in the World

The Largest Book Publishing Company in North America

The Largest Beverage Manufacturer in the World

The Largest Safety Training Software Developer in the World

The Largest Telemarketing Sales Training Company in the U.S.

Other client background includes:

Spaces Renewed, San Diego Custom Cabinets, Pure Ratios, The Macerich Company, Westcor, San Diego Union Tribune, Costco, Moreno Valley Mall, Carmel Plaza, Sequenom, The Irvine Company, Sky Toxicology, Coastline Medical Supplies, Santa Monica Place, Identifi Biosciences, 2 Rodeo Drive, Cabrillo Credit Union, Bank of Internet, Pala Casino, YMCA.

Plus over a 100 others clients virtually every industry within the B2B and B2C markets including: Retail, Luxury, Commercial Real Estate Development & Construction, Financial, High-Tech, Medical/Healthcare/Diagnostic, Hospitality, Manufacturing, Media, Education and Non-Profit.

Raving Fans.

Always the best way to measure success.

Let’s face it, the advertising business is tough. It takes a multitude of disciplines and incredibly talented and dedicated people to do what we do every day, luckily, we love it. You may be surprised to know that the lifespan of the average agency and client relationship has been shrinking dramatically for years with turnovers typically at the two-year mark!

We are proud to say that over 30% of our billings last year came from clients who have been with us for over ten years, a statistic unheard of in our industry. When we asked one of our clients precisely why they have never looked elsewhere, they simply stated, “You have consistently grown my business for over 15 years, I can’t afford not to use you. Plus, I can’t wait to see what you’ll do next.”

In a nutshell, relationships are what we are all about.

About Us.

Each principal team member has a minimum of over 15+ years of experience,
encompassing virtually every industry.

Jeffrey Detrick

Jeffrey Detrick, Principal/Brand Strategist/Creative Director

30 years experience in brand marketing and creative direction

Jeffrey possesses over 30+ years of experience as an advertising agency owner specializing in creative services, strategic branding and art direction. As a lifetime entrepreneur, Jeffrey produces award -winning work on the level of his big agency contemporaries on national and international accounts but also possesses the real world experience of working in the trenches with start-ups and fellow entrepreneurs, where ROI is critical to every marketing endeavor. His credits encompass numerous national awards including 17 International Broadcast Awards, 5 Financial Marketing Awards and a Clio.

As one of the co-founding principals of ThinkTank Advertising, founded in 1987, Jeffrey’s agency grew to a multi-million dollar firm operating for over 15 years. Jeffrey’s experience included brand development and creative direction for Macerich, the largest luxury commercial developer in North America, Anthony Robbins Companies, national and international development companies such as The Mills Corporation, CBL Properties, CenterMark Properties, TrizecHahn, and The Macerich Company. After restructuring and rebranding ThinkTank in 2001, Jeffrey currently owns Epicenter Advertising & Marketing, a full-service marketing and advertising firm that focuses on branding, traditional and digital marketing.

Epicenter Advertising was ranked in the top 25 of San Diego Business Journal’s List of 100 fastest growing companies. He is a world-class, nationally renowned creative director and frequent guest speaker at colleges and art schools on the subjects of advertising, marketing, branding and design. Jeffrey graduated with a B.A. from SDSU in Graphic Communications with a marketing emphasis. In addition, Jeffrey is also a published songwriter and enjoys writing, singing and recording music in his spare time.

Jenn Withrow

Jennifer Withrow, Brand Strategist/Creative Director

15+ years experience in brand marketing and creative direction

Jennifer is an integral part of the Epicenter team as Senior Creative Brand Strategist. Her unmatched organizational skills, unique and highly refined artistic talents, as well as her commitment to getting results, make Jennifer a preeminent addition to the agency. Her current roles include the development of copy and creative strategy, art direction, market research and electronic media. With a background that consists of the successful implementation of international campaigns for the largest book publisher in the U.S.— she understands client’s needs for excellence and distinction from the competition. Jennifer is driven to increase any company’s bottom line through her ability to develop tailored marketing strategies. Jennifer possesses an extensive background in the luxury brands category and is the principal creative director on many of Epicenter’s fashion, retail and luxury accounts.

Jennifer’s passion for advertising and marketing stems from her interest and dedication to the study and research of the human psyche, coupled with a discerning awareness of current market trends and pop-culture. She graduated Summa Cum Laude with a B.S. in Advertising from the Perley Isaac Reed School of Journalism at West Virginia University. Jennifer currently handles the agencies most prestigious clients, including Bridge Publications, Charter Industrial, Elevation Architecture, and The Macerich Company, Westor, Costco and Fry’s Electronics. Jennifer is a published recording artist and enjoys writing, singing and recording music in her spare time.

Spencer Higgs, Copywriter/Digital Ad Manager

Spencer merges strategic thinking and personality-rich copywriting to build and strengthen brands in numerous industries, including home appliances, public speaker training, design and advertising, non-profit, sports, and lifestyle. My service spectrum covers brand strategy, campaign strategy, short-and long-form copywriting, social media marketing, paid social media advertising, graphic design, and consultation. For projects outside of my abilities, Spencer connects clients with vetted talent in my network of vendors, agencies, contractors, and consultants.